Light is the most important thing for store lighting but what light to choose? Dynamic Downlight for store is the solution. Thanks to this new range of products you can get all the colour of white light, from 2700K (warm light) at 6500K (cold light).On April 10th, Another new ME&CITY store opens in Shanghai. In this project we used LED lights with custom-made tracks on the ceiling. The lighting concept for good lighting in retail store must take into account a number of aspects: white balance, integration of lighting fixtures within furnishing complements, a good colour rendering index. Last but not least, there is a chance to recreate scenic effects and impact. Given these premises, the characteristics of the LEDs make this technology the leader in Retail and store led lighting design.